Training Service

Training is not only an management tool to build up excellence of practice for the team and individual career development, but also a platform to enhance communications with internal and external stakeholder, an opportunity to benchmark industry practice and strategy refinement.

Loudon China is committed to professional training service for international and domestics companies in the pharmaceutical and healthcare industry. Our employees have a strong medical or clinical background and international experience. The speakers on the seminars are all senior staffs with solid academic background and work experience in life science industry. The extensive pharmaceutical experience both with Loudon and in the pharmaceutical industry, and the integration of medicine and statistics makes our program unique, professional and of high value to the customers.

Professional Experience

Loudon China has accumulated broad case experience in consulting services for the pharmaceutical and health care industry. Over 650 projects have been conducted in the past 16 years in the fields of medicine, medical device, functional foods and cosmetics. Loudon China has extensive experience of industry practices in different life science industries, to help clients to benchmark opportunities and practices across the competitors in same TA, OTC or Rx market, industries.

Professional Seminars

The seminars will introduce advanced concepts and methods adjusted to the actual situation of life science enterprises in China.

Currently we provide six seminars, and more seminars are being planned:

1. Market Research for Marketing Success

2. Market Research for OTC Pharmaceuticals

3. Market Research for Rx Pharmaceuticals

4. Market research for functional foods

5. Basic Statistics for Market Analysis and SFE

6. Excellence of Product Planning

These courses are all available for in-house seminars in order to make the seminars more product or treatment area specific, Loudon China can also provide In-house seminars.

Open Seminars Available In 2012

Loudon China currently has the following open seminars.

1. Market Research for Marketing Success (March 29~30, 2012)

With China's pharmaceutical market emerges to become the world's second largest in the years ahead, competition has become increasingly intensified among MNC and local companies alike. More than ever, industry players must better equip themselves with the necessary skill sets to navigate their way through the fast changing business landscape in order to outperform the competition.

As the new year begins, Loudon China is excited to present a one-and-a-half day training programme on the subject of market research.

In this training, we will introduce a variety of consumer market research practices commonly used in China and abroad, and discuss how they can be applied and integrated in the process of marketing planning. Illustrative examples in OTC and Rx areas will be used where applicable.

2. Product Sales Potential Forecasting with Basic Statistics (September 21, 2012)

This is an entry-level statistical course, designed for marketing professionals without statistical background. This course will introduce two basic methodologies in potential forecasting: sampling and regression. The fundamental concepts such as universe, sampling error, correlation, model fitting, etc. will be covered in this course. All the examples and exercises will be implemented in the EXCEL worksheet and hands-on instruction in EXCEL will be provided.

This course is beneficial to all professionals involved in market potential forecasting, such as market researchers, BD managers, product managers, market managers and sales managers etc.