This is an entry-level statistical course, designed for marketing professionals without statistical background. This course will introduce two basic methodologies in potential forecasting: sampling and regression. The fundamental concepts such as universe, sampling error, correlation, model fitting, etc. will be covered in this course. All the examples and exercises will be implemented in the EXCEL worksheet and hands-on instruction in EXCEL will be provided.
This course is beneficial to all professionals involved in market potential forecasting, such as market researchers, BD managers, product managers, market managers and sales managers etc.
September 21, 2012
The training will take place at Radisson Blu Hotel Shanghai New World, which is a prestigious 5-star hotel at 88 Nanjing Road (W), Huang Pu District, Shanghai.
*More information please download course introduction
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