For decades, iron is widely known to be one of the essential elements for human body. Iron deficiency disease (IDD) is commonly conditions for about 2.0 bil people word widely, in which about 1.2 bil are of iron-deficiency anemia, including pregnant woman, infant and children between 1~2 years old, preschoolers are high risk suffers. In China, the China prevalence rates of IDD in high risk groups are also high.
Unlike its western counterparts, China is a later comer in terms of its development of iron product market. With the pursuit of better quality and healthier lifestyle among Chinese consumers, the market has been catching up at an enormous speed in recent years. Chinese iron diet supplement and medicines crossing three markets: foods, healthy foods and medicines.
Through Loudon’s research effort, this report will put you in the right path of strategic thinking and serve to provide some answers to the frequently asked questions: What is the current market landscape of Iron product, where seems to be the opportunities and challenges amongst all three segment markets, food, healthy foods and medicines, the growing trends and drivers, the segments to be targeted by different products and channels. This report also presents fourteen key iron products in China.
The report is in about 41 pages in Chinese presentation format. English version will be charged additionally.
Feb 1, 2013
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