By 2015, the health food market in China will grow to RMB 450 billion. Across most of health food categories surveyed, consumers prefer imported health food to locally produced ones; quality and effectiveness being the main reasons for this preference. The China market presents a great opportunity for foreign health food manufactures that are looking for expanding their market share.
For imported health food to be sold in China, it must be registered with and have its label approved by SFDA. It can be registered in one of the 27 categories of health functions claims. For foreign health food manufactures it is of key importance to understand the SFDA requirements and how with up-to-date information their products can reach the market.
This report starts with the introduction of health food definition(s) in China, the 27 categories of health function claims approved by the SFDA as the responsible authority for registration. It also presents key stakeholders, value chain analysis, timetable, costs, required documents and test items for imported health food registration. This report will be helpful for companies wishing to bring successfully foreign health food brands to the China market.
The report contains 23 pages in Chinese presentation format. English version will be charged additionally.
August 20, 2012
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