Loudon

Excellence of Product Planning

March 6th & 7th, 2008, Shanghai

We would like to invite you and your staff to a course in “Product Planning”, especially designed for product managers, marketing managers, market researchers, market analysts, business analysts, sales managers, and SFE (Sales Force Effectiveness) staff.

Loudon Far East (LFE) is a wholly foreign owned legal entity in China. LFE provides marketing research and business consulting services, and specific CRO services such as Patient Referral and Clinical Data Management (CDM) for the top pharmaceutical and healthcare multinational companies.

The Chinese pharmaceutical industry is becoming increasingly competitive, and multinational headquarters are requesting global branding, pricing analyses, benchmarking, detailed budgeting and uniform strategies, as well as adjustments to local market and regions. Product planning is the incorporation of these aspects into strategic, objective and short-term goals to be used in pre-launch, launch and follow-up phase of a product’s lifecycle. During the training the participants will become familiar with the contents of a market plan, data and arguments behind it, and get a detailed disposition to use for future reference.

Loudon Far East will use its unique experience and understanding of the Chinese market to hold a Product Planning Course in Shanghai on the 6^th & 7^th March, 2008. This course will guide you through the process of product planning in an interesting and interactive format. The theory of marketing will be illustrated with relevant illustrations to ensure a practical understanding. A certificate will be issued after the course.

Enclosed is the agenda for the course and the application deadline is February 25th using the attached form (returned by email or fax), or apply online http://www.loudon-research.com

We look forward to your response and hope that you and your staff of professionals will join us in improving product planning to a global standard.

Yours Sincerely

Jeanett Aamodt
Account Service Director
Loudon Far East
Jeanett.aamodt@loudon-research.com

Excellence of Product Planning

KEY TOPICS The training focuses on:
	Introduction
	-	Multinational companies’ mindset
	-	Strategy versus objectives
	Market description/ macro analysis
	-	Legislation
	-	Competitors
	-	Suppliers
	-	Customers (indirect & direct)
	Company description/micro analysis
	-	Production facilities
	-	Pricing
	-	Product line
	-	Management and staff
	-	Image
	-	Global versus local strategies
	Product related SWOT analysis
	Market research data required
	-	Company specific
	-	Product specific
	-	Patient specific
	Positioning and segmentation
	Marketing mix
	-	Selecting key messages and media
	-	Cane or carrot?
	Budgeting
Who should attend? Product manager, marketing manager, market research, market analyst, business analyst, sales manager, and SFE (Sales Force Effectiveness) staff. The minimum number of participants is 10.
VENUE AND TIME Time: March 7th, 2008 Venue: To be announced
About LFE & trainer Loudon Far East (LFE) is a Dutch contract research company for the healthcare industry. LFE provides marketing research, business consulting, clinical data management, statistical analysis, and patient referral service. Our clients are the major international pharmaceutical & other healthcare companies. Jeanett Aamodt will be the lecturer. She is Account Service Director in Loudon Far East. She is educated in Denmark, and has a business degree in marketing and economy, and has studied biology and chemistry. In 1987 she started in the pharmaceutical industry, and has for the past 20 years worked in companies like GSK, 3M Healthcare, Novartis, Pfizer and Sanofi-Aventis both in Denmark and England. In the companies, she has held positions like product specialist, product manager, group product manager, marketing manager, and head of business unit. Apart from local country work, Jeanett has been on internal advisory boards both in Europe and US regarding global launch campaigns, regulatory, pharmacovigilance and clinical trial planning. She has also worked for Patient Associations, and negotiated with government on legislation related to pharmaceuticals. Jeanett has for more than 10 years trained reps, product specialists and product managers in the pharmaceutical industry
Documentation Course material will be provided at the meeting. The presentation and slides will be in English
Certificate Participants will receive a certificate of completion.
Costs
	Fee: RMB 4,500 per person (including 1.5 days training, lunch,
	beverages and business tax)
	If more than three people from the same company attend,
	there is a 10% discount
	Payment 10 days after registration, and the registration can be
	transferred to another colleague. Cancellation is subjected to
	50% refund, until March 7th, and no refunds after that date.
Register now! Dowload registration form