Introduction
Shanghai Loudon Marketing Consultant Co, Ltd is a wholly foreign owned legal entity in China. LFE provides marketing research and business consulting services, and specific CRO services such as Patient Referral and Clinical Data Management (CDM) for the top pharmaceutical and healthcare multinational companies.
The basic skills of statistics have become increasingly important in the pharmaceutical and healthcare industry, for the process of product planning, market research, business analysis, sales administration and sales force effectiveness management. Business analysis covers everything in product life cycle management from development phase to withdrawal from the market.
This course will guide you through basic statistics in an interesting and interactive format. The theory of statistics will be illustrated with relevant market analysis illustrations to ensure a practical understanding.

Who will benefit
Product manager, marketing manager, market research, market analyst, business analyst, sales manager, sales administration, and SFE (Sales Force Effectiveness) staff.

Outline of the seminar
The training focuses on:

Part I Fundamental statistics

Concept of statistics

Branches of statistics

Data types

Part II Descriptive Statistics

ndexes in descriptive statistics

- Measure of location
- Measure of variability
- Measure of correlation
- Measure of growth
- Application of market research

Confidence interval

- 95% confidence interval
- Application of market research

Standardization

- Paradox in data analysis
- Direct and indirect standardization
- Application of market research

Speaker at Basic Statistics in Marketing Analysis

Wanjun Xie (Jeff Xie) will be the lecturer. He is now the Head of Research Department at Loudon China, MD, bachelor in Public Health, 2 years' experience as a research analyst in Sino-Pharma Shanghai, mainly focused on competitive intelligence, and 2 years as a research executive for EURO-RSCG LIFE, specialized in quantitative studies, served key clients of companies, e.g. Mild Seven, Coca Cola, P & G, Intel. After that, he worked for WHO (World Health Organization) as a statistician for 3 years in Geneva in the area of health survey. Jeff Xie, has more than 10 years of experience in statistics and marketing research, is an expert in the field of advanced market analysis techniques, e.g. conjoint study, correspondence analysis, forecasting and modeling.