The Share Of Voice measurement focuses on sales force, mainly through the integrated analysis:

Professional medical journal or magazine is a very important

vehicle for pharmaceutical companies to communicate

product image and message to physicians and other

customers, and one of key of direct product expenditures in

the budget.

MediaKits uses mathematical programming to search the 

optimal media investment planning. It is a perfect tool to .

assist project managers, group product managers or

marketing manager fine tune its planning on professional

medical media, quantify its product exposure across

specialties and cities. And maximize the return of investment

in terms of average cost per exposures to the right physicians