The sales force is a pharmaceutical company's most important part. For many companies, it is the most valuable and expensive asset. Sales force design deserves our close attention, as it can easily influence the marketing effectiveness, and therefore the sales.

Determining the size of a sales force is not easy. The implications of downsizing or upsizing the sales organization must also be carefully considered. Developing the right solution requires a process that combines evidence-based analysis with the collective experience of the sales people.

The optimization of the sales force depends on clients' business strategy as well.  Whether the size of the team will increase or decrease, and if it increases will the clients' be market share oriented, productivity oriented, or focus on the bottom line margin. 
 
LFE has worked with several pharmaceutical companies to design or optimize its sales force. We would be happy to discuss and share with you our knowledge and know-how, key success factors, and proven methodologies.