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Loudon Far East China has accumulated a broad experience in conducting primary marketing research in China for the pharmaceutical and health care industry.
Specialists with medical and marketing background
Most employees have a strong medical / clinical background and experience in marketing departments of multinational pharmaceutical companies. The employees with medical and marketing experience include medical managers, sales representatives, training managers and marketing research managers.
Many of the key marketing research specialists are with an overseas education background and have received systematic overseas marketing training that should also give an additional dimension to the marketing research activities in China.
LFE's qualitative research team consists of experienced moderators with medical degrees and sales / training or clinical trial experience with major pharmaceutical companies in China. This combination of expertise enables us to conduct interviews with a pragmatic approach with physicians, patients, pharmacists, but also government officials, and industry executives.
LFE's quantitative team is regarded as high in quality and includes a team of statisticians, SAS programmers, marketing research analysts who have worked for many important brands of both local subsidiaries' and head office projects of our clients.
Experienced data management and statistics team
LFE recruited a group of experienced full time statisticians with either a statistics or a mathematics degree in order to ensure that our analysis and information are delivered upon good statistical base, in-depth and with client satisfaction.
Database
LFE has established an in house data bank on hospitals, cities and diseases. This gives a perfect added value for sampling and projection of quantitative studies on a strictly statistical basis, and evidence based business consulting services.
Our Customized Services
LFE provides a broad range of services to customize our clients needs in primary research. We have accumulated our experience in about 400 projects in the past ten years with licensed-in state of the art software and techniques in specific areas. This broad range of services has been provided to many international companies from head office to local subsidiaries.
The following list of customized services is not exhaustive: |
