Since 2001 Loudon China has conducted an annual syndicated Sales Force Effectiveness (SFE) Survey to benchmark multinational companies' (MNC) performances regarding Key Performance Indicators (KPIs) and Share Of Voice (SOV).

In Wave 2007, Loudon Far East China has interviewed more than 1,190 physicians from hospitals with >100 beds and 10 different departments in hospitals across 14 of the biggest cities.

Our multi-client service on SFE syndicated survey includes the following two products,

KPI Measurement

Share Of Voice (SOV) Measurement

Next to the syndicated surveys, Loudon China also provides individual SFE services in the following areas:

Targeting and Segmentation

Sales Force Reallocation and Optimization