For the launch of a new product it is important to achieve as much market share as possible in the shortest possible time with the appropriate allocation of resources in order to promote the product to many segments with as high as possible a call frequency.

For a mature product it is important to keep a focused promotion to selected segments and to define new segments for promotion.

Companies spend a lot on the promotion of new treatment guidelines, it is important to verify if and to what extend the therapy regimens are adopted.

The key issue factor is to track of the doctors' prescription pattern of each segment on the basis of a reliable sampling and measurement methodology.

In order to meet client needs, Shanghai Loudon Marketing Consultant has developed a syndicated study - Prescription Tracking - which offers our clients a tool to monitor the market status of their products and with providing answers on, for instance, the following questions:

Do you know the "end users" of your products, and who

prescribes them?

Do you target the right segment for your product?

What are the potential segments for your product?

How are new competitors doing? Who are the prescribers of

 these competitive products and for which group of patients?

What are the prescription trends of your products: is there

more combination therapy being prescribed, or is there a

change in dosage levels?

The main objectives of the study are to:

Segment the market by patients' profile (classification of the

 disease; concomitant conditions), and treatment pattern

(mono/combination, users of specific sub-category, etc.)

Track prescription pattern of doctors (classification of the

 disease;concomitant conditions; hospital level, beds,

 professional title) and acceptance for new regimens

Define market opportunities by entering into new segments,

 fine tune the usage of products

Establish competitive edges against competitors

Analyse the trends of prescription pattern by category or 

product

The following reports are available in Loudon China:

Anti-hypertensive Prescription

Diabetic Medicine Prescription Audit

Anti-hyperlipidemia Prescription Audit