Marketing problems of your products

As for the global launch new products, to get as much as possible market share in the shortest time, more resource are allocated, it is expected to be detailed to many specialties with as high as possible call frequency.

As for the matured products, it is important to maintain focused noise to selected segments and screening out new segments to penetrate.

Companies spend a lot on the promotion of new treatment guideline, it is important to track if and in what extend the therapy regimens are adopted.

The key issue is to take a close track for the doctors' prescription on specific indication, with comfortable control on its sampling error and measurement error.

There is a high incidence of diabetes mellitus in China which presents a real threat to the health of the population. At present, most of the top pharmaceutical companies have products to treat diabetes mellitus.

Do you know the "end users" of your products, and who

prescribes them?

Do you target the right segment for your product?

What are the potential segments for your product?

How are new competitors doing? Who are the prescribers of

these competitive products and for which group of patients?

What are the prescription trends of your products: is there

more combination therapy being prescribed, or is there a

change in dosage levels?

In order to meet client needs, Shanghai Loudon Marketing Consultant Co. has developed a syndicated study - Prescription Tracking which offers our clients a tool to monitor the market status of their diabetic medicines.

 Objectives
The main objectives of the study are to:

Segment diabetic market by patients' profile (diabetes types,

concom-itant conditions), and treatment pattern

 (mono/combination, users of specific category hypoglycemic

agents, etc.)

Track prescription pattern of doctors (diabetes types; hospital

 level, beds, professional title) and acceptance for new

regimens

Define market opportunities by entering into new segments, f

ine tune the usage of products

Bench marketing, establish competitive edges against

competitors

Analysis the trends of prescription pattern by category or

product

Methodology

Total 2,200 patients will be recorded in 5 departments of 8 cities. The sample is as follows

5 categories of diabetic medicines have been analyzed including:

-

Insulins

-

Sulfaurea drugs

-

Biguanide drugs

-

Thiazole alkane derivants

-

A-glycosidase inhibitor

Detailed patient information has been recorded covering:

-

Patients demographics, including age, gender, weight and

height,health care insurance status, department consulted,

 lab test parameter if available, e.g. FPG, 2hPPG, HbA1c,

etc.

-

Medicine prescribed, manufacturers, presentations,

strength,dose, combination or mono therapy.

Key findings of the reports

Market size and profile of patient segments

-

By diabetes type

-

By healthcare insurance status

-

By city

Prescription of categories and products

-

By patient segments

-

By doctor segment:

department/professionalpositions/hospital level

Doctors' prescription pattern for each patient segment

-

By mono/combination therapy

-

By category/product

-

By physicians department

Application

As a tracking report, it will identify details of patients demographics, analyse the competitive environment, help to develop competitive positioning strategies for the products, and track the effectiveness of marketing activities for the launch of new products or indications. Following information can be get from the report:

Market Size / patient number of each segment of diabetes

mellitus

Patient profile of each segment of diabetes mellitus

Define the market attractiveness and potential of the product in

eachsegment

Therapy and prescription analysis of each segment

Usage and prescription pattern of diabetes mellitus in each

segment

If you have additional specific questions about your product we are able to provide tailor made analysis with our methods and the large database available to us.