Pharmaceutical market segmentation is one of the essential marketing tools for targeting the brands' key markets. To characterize different groups of doctors' segments and estimate the size of each segment is a key success factors for a new product launch and its circle management. The right decision-making on segmentation would benefit the pharmaceutical companies in generating revenues as well as gaining competitive in depth advantages.

LFE provides a range of tools for specific requirements on market segmentation, with pull and back scenarios to develop alternative market strategy to target combination of different segments.