Pharmaceutical companies generally engage key opinion leaders to provide advocacy activity and key marketing feedback. Key opinion leaders usually have strong influence on the prescription behavior and medical practice of other physicians. Therefore, in-depth interviews with key opinion leaders to deeply explore the respondent's viewpoint and perspectives are crucial for the success of the pharmaceutical companies.

LFE has developed great network with the key opinion leaders in China, and its CRO team has run international clinical trials with many KOLs of China in many therapeucial areas. The experienced moderators with medical and industry marketing background will design in-depth interviews to probe and understand KOLs' responses based on the requirement of the clients.