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| Concept Testing |
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To launch new products successfully, pharmaceutical companies need to do the concept test to evaluate new-product concepts, usually before key product profiles are developed in phase II and phase III trials. It has especially important for valuation of new products that are not copycat items, are not easily classified into existing product categories.
LFE provides concept testing service to fulfill a variety needs of pharmaceutical company. Given the local marketing expertise and experience in international clinical trials, the company is able to collect reliable data to assess practically the greatest possibility of how to capitalize the market potential and maximize the patients' and doctors' acceptance of products. Through concept testing by LFE, clients will be able to make effective decisions on product features, packaging, position, and pricing for the new products in China market.
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